influencers
Online advertising – weighing up the risks for brands
Social media can be a highly effective way to increase brand awareness, but only if used properly. The online world is like a double-edged sword. While on the one hand it is very convenient for brands to connect with a world-wide customer base, on the other, it leaves the brand very exposed to criticism and backlas
How consumer protection and advertising practices affect Social Media Influencers in South Africa
We all know that brands like Adidas, Nike, Fenty and Dior partner up with social media influencers who have credibility in a particular industry and a large following to promote the brand to their followers. The influencer gets paid in cash or kind and the brand in return receives a personal advertisement to thousands of more...