Online advertising – weighing up the risks for brands

By |2020-07-21T15:34:17+01:00July 21st, 2020|ICT Law, Social Media law|

Social media can be a highly effective way to increase brand awareness, but only if used properly. The online world is like a double-edged sword. While on the one hand it is very convenient for brands to connect with a world-wide customer base, on the other, it leaves the brand very exposed to criticism and backlas